“I felt like I was kind of just stuck on a hamster wheel,” McNary said. “My sister asked if I had thought about going back to school and I said, ‘Absolutely not!’”

He didn’t know how he could fit classes in around his full-time job, but his sister suggested he look into online programs that would provide more flexibility. What he discovered convinced him it could work.

A search led him to University of Louisville’s , a relatively new program at the time in the College of Business. He chose UofL over the two other programs where he was accepted because of the business networking opportunities UofL could make available to him.

“The vast network that University of Louisville has as a resource for job placement was the most appealing part for me,” McNary said, adding that he also was impressed by the exceptional helpfulness of faculty.

Eye-opening fellowship unleashes McNary’s potential

During his MBA coursework, McNary got a taste of the franchising industry while participating in the Yum! Franchise Accelerator Fellowship offered through the .

The three-month fellowship offered an elective curriculum in franchise management, key experiences and mentorship by Yum! Brands executives and franchise owners. The fellowship culminated in a pitch competition for seed funding and a path to franchise ownership.

“I always wanted to create my own restaurant,” McNary said. “That’s always intrigued me. So, I was thinking I could learn about the business and if I didn’t win, I would at least have the information to do my own thing.”

A trip to California during the fellowship offered an eye-opening look at the Taco Bell brand.

“Spending four days out there in Irvine with the team and the employees and going through the different departments solidified that it was something I wanted to do.”

McNary was a finalist in the competition, and Tacala, the largest Taco Bell franchisee in the U.S., offered him an opportunity for additional training and mentorship. McNary joined Tacala after receiving his MBA from UofL in May 2023, and he was put in charge of one of the lowest performing of Tacala’s 370+ locations, a store in Auburn, Alabama.

Under McNary’s leadership, that store improved month by month, consistently finishing in Tacala’s top 50 Taco Bell restaurants, and it finished as the number one Taco Bell store between Aug. 7-Sept. 3, 2024.

McNary believes he has found his calling in franchising.

“I find more satisfaction in this role than I have in all of my corporate roles,” he said. “There are some things that make it a little challenging, but I really appreciate the people part of it, I’m a people person.”

In January, McNary moved into the role of area coach nearby Tacala’s Restaurant Support Center in Birmingham, Alabama, working with a group of restaurant leaders to help them succeed in their stores. When his apprenticeship time with Tacala is complete, McNary hopes to work with Tacala to purchase and develop his own franchise locations.

“To be able to join and to learn the ropes from such a juggernaut, it’s been a real blessing,” he said. “I understand how lucky I am to be in this position, to be a part of this program and to get an opportunity to operate my own set of Taco Bell restaurants. I know this wouldn’t have happened without me attending UofL.”

Expanded opportunity for a thriving future 

College of Business Interim Dean Jeff Guan calls McNary an inspiration.

“Ethan’s journey is a shining example of the profound impact our programs can have,” Guan said. “Stories like his reaffirm our commitment to delivering a world-class education — one that not only prepares our students to navigate the complexities of the business world but also equips them to lead with purpose and make a meaningful difference.”

Kathleen Gosser, Yum! Brands Associate Professor of Franchise Management Practice and director of the Yum! Center for Global Franchise Excellence at the College of Business, mentored McNary during his time at UofL.

“Ethan is incredible and is learning all he needs to know about becoming a Taco Bell franchisee one day,” Gosser said. “His experience shows what a great opportunity franchising can be for entrepreneurs. And he is learning from the best. For the fifth consecutive year, Taco Bell is the number one franchise in the U.S. as ranked by Entrepreneur Magazine.”

Jamie Harrison, vice president of people & culture and interim chief people & culture officer at Taco Bell, sees Ethan’s journey as a testament to the brand’s people-first approach.

“Ethan’s dedication and passion for franchising are truly commendable, and we are proud that he is a member of our Taco Bell team. We applaud Tacala for sharing Taco Bell’s commitment to engaging top talent and delivering an environment where individuals like Ethan can achieve their full potential.”

“It’s exciting to be on this journey with Ethan. Since joining Tacala in 2023, he has enthusiastically worked through all restaurant positions to immerse himself in the business and prepare for management and ownership of a thriving business. Ethan’s passion for people and high standards combined with this experience will set him up for success in the future,” said David Morrison, chief operations officer of Tacala Companies.

McNary already is giving back to the program that injected fresh energy into his career, happy to mentor other students interested in franchising. He visited Louisville to speak to Gosser’s class and participated in the Online MBA program’s 5^th anniversary during Homecoming 2024.

Ten second-year MBA students from the two universities were selected to participate in the intensive five-month fellowship where two participants will have the opportunity to become future franchisees of Yum! Brands, the owner of KFC, Pizza Hut, Taco Bell and The Habit Burger Grill. The debut of the Yum! Franchise Accelerator follows last year’s launch of the , within UofL’s College of Business. 

“Yum! Brands is proud to work with both the University of Louisville and Howard University on this groundbreaking partnership to train and advance underrepresented people of color and women entrepreneurs interested in building a career in the franchise restaurant industry,” said Scott Catlett, chief legal and franchise officer of Yum! Brands. “The fellowship is a win-win as the students will receive educational experiences, mentoring and hands-on training unlike any other, while Yum! has the opportunity to welcome two talented business leaders and aspiring, diverse franchisees to our U.S. system.”  

The participants – six MBA students from Howard University and four from UofL – receive scholarships and extensive education on the franchise business model through the Yum! Center for Global Franchise Excellence’s franchising curriculum, along with one-of-a-kind mentorship from some of Yum! Brands’ top franchisees in the U.S., in-restaurant training, a sponsored trip to Yum! Brands’ Louisville Restaurant Support Center and a number of unique curated franchising professional experiences during the semester. The Yum! Franchise Accelerator provides each student with learning focused on scholarship, mentorship and entrepreneurship that culminates in a pitch competition where two grand prize winners will receive seed money, additional training and mentorship, as well as an opportunity to become a future Yum! franchisee.  

“I am thrilled for the University of Louisville to partner with Howard University and Yum! Brands on this exciting, synergistic fellowship to create exceptional opportunities for underrepresented people of color and women,” said Lori Stewart Gonzalez, interim president of UofL. “This program of the Yum! Center for Global Franchise Excellence exemplifies our commitment to enhanced student experience and upholds our antiracism promise. I am certain it will have life-changing impact not only on participating students but far beyond, through their future entrepreneurial success and with those they mentor and inspire.” 

“Howard students have always been passionate about entrepreneurship because of the potential it has to impact not just their own lives, but the lives of people in their communities. The Franchise Accelerator is an incredible opportunity for Howard students to gain training in and access to a sector that has served as a wealth-building engine for so many communities,” said Yuvay Meyers Ferguson, assistant dean of impact and engagement and associate professor of marketing at Howard University. “We are so grateful and excited about our partnership with UofL and Yum! Brands and what it will mean for increasing representation of women and people of color in the franchise industry.” 

Since June, more than 200 students have participated in programs at the Yum! Center for Global Franchise Excellence, including more than 100 undergraduate students, 55 graduate students and more than 75 participants in the executive-level Franchise Management Certificate program. The center is the first business program of its kind at a public university to provide existing and potential franchisees multiple levels of online education focused on the franchising model across industries. It focuses on recruiting and educating underrepresented people of color and women on the possibilities of franchising as a pathway to entrepreneurship. 

“From the beginning, the goal of the Yum! Center for Global Franchise Excellence was to amplify our world-class franchising model and give more underrepresented people of color and women access to franchise ownership and the ability to create generational wealth and a legacy,” said Wanda Williams, head of Yum! Global Franchising. “This program is consistent with our goal of becoming the world’s multi-brand franchisor of choice which strives to create a global franchise system as diverse as the communities we serve. Adding the faces and voices of underrepresented people of color and women leads to diversity of ownership and thought, builds on our legacy of developing and growing franchising and creating jobs and broadens the reach of Yum!’s world-class franchising model.”  

During the semester, each student will take part in sessions that allow them to learn directly from Yum! Brands executives, successful franchisees and restaurant operators, as well as interacting with brand franchise recruiters. Each student participating in the Yum! Franchise Accelerator will be paired with a current Yum! Brands franchisee who will serve as a mentor and thought partner during the semester-long program.  

“Franchising is a proven model to empower communities to build and sustain generational wealth,” said Kathleen Gosser, assistant professor of franchise management and director of the UofL Yum! Center for Global Franchise Excellence. “This pilot program will accelerate this process for our deserving cohort of talented MBA students, allowing them to become the future of franchising success within underrepresented populations. And when this success occurs, the entire community benefits.” 

The creation and funding of the UofL Yum! Center for Global Franchise Excellence is part of Yum! Brands’ global Unlocking Opportunity Initiative, in which the company committed $100 million over five years to promote equity and inclusion, education and entrepreneurship for employees, frontline restaurant teams and communities around the world. Across KFC, Pizza Hut, Taco Bell and The Habit Burger Grill, and in close collaboration with Yum!’s franchisees, the Unlocking Opportunity Initiative builds on more than 20 years of investing in the Company’s people-first culture.  

The franchising model is strong in the U.S. and globally and makes business ownership accessible to many individuals. When 2021 year-end data is finalized, the  projects the franchising industry will have  in the U.S. alone.