Person driving with one hand on steering wheel
Research shows relationship between Uber, alcohol consumption

Think about the different times you鈥檝e been with friends and someone mentions needing to utilize a ride-sharing service like Uber. While such services are often viewed as a responsible decision, researchers from the University of Louisville and Georgia State University have discovered聽that the increasing availability of .听

Economists Jacob Burgdorf and Conor Lennon from UofL and Keith Teltser at Georgia State University looked at data from 2009, when Uber was introduced, through 2016, and included UberX’s arrival in 2012.听Their paper signals total alcohol consumption and binge drinking both have risen in the period measured.

鈥淯ber is naturally interesting because it鈥檚 this new thing; Jacob has research on beer distributors 鈥 he鈥檚 a beer industry guy 鈥 and I have co-authored a paper with Keith on bourbon and secondary markets for bourbon,鈥 Lennon said, 鈥渟o we have research on the alcohol industry, so naturally we were curious how does alcohol affect this (ride-sharing) industry.鈥

According to the research, it was determined that Uber has a larger effect on drinking in areas where public transportation is limited, noting a 17.5-to-21.8% increase in instances of binge drinking in those locales.

The findings also showed that Uber鈥檚 arrival coincides with an increase in average drinks, including a 4.9% rise in drinks on a single occasion and a 9% increase in incidences of heavy drinking.

鈥淲e were kind of surprised that nobody had focused exactly on this thing; everybody was focused on this secondary thing, which is drunk driving, which is after the fact,鈥 Lennon said. 鈥淵ou have to make sure they鈥檙e not drinking more and drinking to excess and causing harm in other ways.

鈥淣obody had measured the first step.鈥

Burgdorf, Lennon, and Teltser also used their findings to investigate Uber鈥檚 impact on full-service restaurants, on the premise the ride-sharing app would have a positive effect on earnings at establishments serving alcohol. However, they found no significant impact on revenue, further suggesting that Uber is associated with increased consumption at 鈥渄rinking places鈥 and not full-service restaurants.

鈥淚f you go to Uber鈥檚 website, it says they鈥檙e strongly against drunk driving, and they have these free rides for people who are drunk, but they proudly announce that their busiest times are right around bar-closing time across the country,鈥 Lennon said.

鈥溾 If Uber is announcing that, that鈥檚 almost telling you what Uber鈥檚 role is. It鈥檚 smacking you right in the face; the shocking thing is nobody wrote this paper before.鈥

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Ira Green
Ira Green is a social media and digital marketing specialist for UofL鈥檚 Office of Communications and Marketing. Before joining the team in 2018, Green previously spent eight years as an assistant sports information director in the Cardinals鈥 athletics department. The Florida native graduated with a B.A. from UCF before earning an M.S. from West Virginia. An avid college basketball and Major League Baseball fan, Green advocates for the Oxford comma and the New York Yankees.