
Do extroverts have a harder time with social distancing? Are conscientious people more likely to wear face masks?
University of Louisville researcher Michael Cunningham is investigating what factors, including personality, influence individual decisions on whether to take preventative measures that could help stymie the spread of coronavirus.
āWe want to know where those attitudes and mindsets come from,ā said Cunningham, a professor of communications. āItās not just whether youāre going to wear a mask, but the personality factors that are influencing your decision to wear or not wear.ā
Working with colleagues at York College of Pennsylvania andĢżassessment and survey company, FifthTheory, in Chicago, heās developed a Coronavirus Behavioral Health Mindset survey that measures three key dimensions: a personās individual sense of responsibility to help prevent the spread of the virus, willingness to engage in protective measures, and willingness to practice social distancing.Ģż
The anonymous participants also will answer questions on their personality. From those answers, the researchers will be able to determine where the participant falls on the personality measures: Openness to experience, Conscientiousness, Extraversion, Agreeableness and Neuroticism.
āWe can make some guesses on how these correlate,ā he said. āFor example, if youāre very extroverted, itās probably pretty hard to stay at home and not see anyone all day. Thatās not saying that you wonāt [follow the guidelines], but itās probably more difficult. Weāll see if that holds true in the data.ā
After taking the survey, which is available , the participants will be shown information on the risk of spreading the virus, along with possible interventions. Participants will be asked to a few weeks later, to see if anything’s changed.
The big idea is to identify individual risk early and improve safety. Understanding what triggers those decisions, he said, could be helpful to people working to stop the virus’s spread.
āScientists have a lot of experience measuring attitudes about workplace safety and driver safety,ā he said. “But how individuals think aboutĢż24/7 virus prevention safety is a new frontier.”
The survey is open to anyone who goes to the .ĢżCunningham hopes to complete the survey by late May or early June.



























