The University of Louisville and Louisville Independent Business Alliance (LIBA) will take shoppers on a Dec. 1 whirlwind tour of local shops and restaurants on the sixth annual Holiday Cards Buy Local Shopping Tour.
鈥淭he Holiday Cards shopping trip encourages our faculty, staff, alumni and friends to buy local this holiday season and introduces them to some of the LIBA stores that help make Louisville special,鈥 said John Drees, interim senior associate vice president for communications and marketing. 鈥淥ur work with LIBA is one of the many partnerships the university has throughout the city to help strengthen our community.鈥
Those on the tour will visit locally owned businesses in several Louisville neighborhoods. The $40 registration fee includes opening and closing receptions, door prizes and transportation to more than a dozen shops on East Market Street (NULU), Fourth Street, Frankfort Avenue and Butchertown.
Activities begin with festive drinks and a light breakfast at the University Club on Belknap Campus at 8 a.m. Participants board a bus at 9 a.m. to begin their day of shopping and return to the club for a 4 to 6 p.m. reception featuring drink samples, hot hors d鈥檕euvres and door prizes.
鈥淲e鈥檙e so pleased that the University of Louisville understands the importance of having a vibrant, unique business scene in their surrounding community,鈥 said Jennifer Rubenstein, director of LIBA. 鈥淭his bus tour underscores their commitment to the city, and we鈥檙e glad to partner with them on it.鈥
The tour is open to the public, but bus seating is limited. Participants must . Tickets are non-refundable.
Shoppers will also have a chance to enter LIBA鈥檚 鈥淏uy Local Win $1k: hoLOUdays Contest鈥 by submitting receipts from LIBA member stores for a chance to win a $1,000 shopping spree at LIBA businesses.
More information on LIBA, including a member list, is .
