
Former Cardinal Donovan Mitchell has teamed up with adidas and his alma mater, the University of Louisville, to support current and future Black students at the school. Through his passion for education, all proceeds from the sales of the exclusive D.O.N. Issue #2 x Louisville sneaker, up to $200,000, will go toward funding several academic initiatives and scholarships.
The proceeds from the sales of what is being coined as 鈥淎 Shoe for Change鈥 aim to bring positive and lasting transformation to the Louisville community. Mitchell and adidas worked closely with the to determine which scholarships and academic initiatives to fund to best serve its diverse student population. These initiatives include the Woodford R. Porter Scholarship Program, the Muhammad Ali Scholar Program, the Health and Social Justice Scholars Program and an expanded emergency fund to help increase retention rates of the impacted students, allowing them to focus on their studies and work toward graduation.
Alongside Mitchell and adidas, WNBA star Angel McCoughtry also is supporting the efforts tied to her alma mater.
鈥淚 am so proud of Donovan and Angel for their commitment to the university, the local community and our ongoing diversity and equity efforts,鈥 said UofL President Neeli Bendapudi. 鈥淲e all know that both of these former Cardinals are fabulous basketball players, but they also are great leaders and role models. The impact from the sale of this shoe will be felt at their alma mater for years to come. We are so honored to have both in the Cardinal Family.鈥
Members of the UofL men鈥檚 and women鈥檚 basketball teams will wear the limited-edition colorway in upcoming games. Donovan will also debut the new colorway in his preseason game today, Dec. 17.
鈥淲ith my mom being a teacher and based on the values she taught me from a young age, I have always understood the importance of education, which is why adidas and I worked with my alma mater, the University of Louisville, to ensure proceeds from the Louisville colorway of D.O.N. Issue #2 would fund scholarships to support Black students,鈥 Mitchell said. 鈥淚 am passionate about giving back, so having the opportunity to support the Louisville community, a place that helped shape me, is really special and it鈥檚 great my friend and champion for equality, Angel McCoughtry, is supporting these efforts as well.鈥
鈥淒onovan Mitchell is a special talent on the basketball court and an even better person off the court. I’m proud to call him a friend and fellow ‘Cardinal Forever.’ I鈥檓 excited to work with him and adidas to support the Louisville community that means so much to me. I鈥檓 always proud to wear Donovan鈥檚 shoe on court, and I know these scholarship funds generated by the shoe鈥檚 sales will leave a lasting impact on the Black students who receive them and the greater Louisville community,鈥 McCoughtry said.
D.O.N. Issue #2 x Louisville (A Shoe for Change) drops聽on Dec. 17 for $100聽at 1 p.m. EST on . 鈥淎 Shoe for Change鈥 represents the first sneaker available for fans to purchase among adidas, Mitchell and the Cardinals.
The sneaker鈥檚 name, D.O.N., remains a testament to Mitchell鈥檚 Determination Over Negativity, aiming to be a vehicle for positive disruption on the court and in communities. The D.O.N. Issue #2 x Louisville portrays the familiar UofL colors and its iconic mascot, Louie the Cardinal, featured inside the rubber outsole dunking. The shoe鈥檚 lace overlay includes the Cardinals鈥 rallying cry, 鈥淟ouisville First, Cards Forever,鈥 and the heel features 鈥淭HE VILLE鈥 as a tribute to the city鈥檚 long-standing nickname.


























